In 2019, I attend a true crime podcast event. Which of the following statements is true about superagencies? A study by the Corporate Executive Board's Advertising and Marketing Roundtable found: _____ are the major participants in the integrated marketing communications process. Package design firms, market research companies, photographers, and printers are examples of: National Fruit Company makes "WhiteHouse" apple juice. Greg is hired into the marketing services department of a full-service advertising agency. From the perspective of a promotional planner, the primary purpose of most media is to: A(n) ______ primary function is to provide information or entertainment to its audience. Course Hero is not sponsored or endorsed by any college or university. (p. 87) Which of the following statements is true about creative boutiques? Company A is a(n): Direct-marketing agencies, sales promotion agencies and public relations firms are examples of: _____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions. This is an example of a(n) _____ compensation system. We are a group of Creative thinkers who work to highlight the unique attributes of our clients with creative new concepts and attractive designs. The creative advertising boutique is relatively small advertising agency that specializes in a certain field to offer the advertising content. A reasonable estimate of the agency's commission on this space buy is: Opponents of the agency commission system argue this system is not effective because: Which of the following statements about changes in the way advertising agencies are being compensated is true? D. They have an inherent disadvantage of being cumbersome and time-consuming. We're looking for Apprentice Creative Content Assistant to join our team, could that be you? Which type of specialized service would have most likely coordinated a program to allow consumers to mail in UPC codes from three Reynolds products to receive a free Blockbuster movie rental? Which of the following is not a chief advantage of decentralized organizational structures? Question 57 options: A) They lack creative personnel such as copywriters and artists. The agency is using a _____ organizational system. Online ordering systems built in hours | Rye Design, Kent, UK If your business needs to sell online we can help you get up and running quickly and smoothly - often with your business ready to take orders within hours. A. C. Most large agencies offer only creative services to their clients. Which of the following is likely to conduct in depth interviews, market surveys, and focus groups etc. Market research determined that the company needed to mold its bottle so as to make it easier to grasp. Which of the following advertising agencies should it adopt? Organizations that specialize in the creation of interactive media such as CD-ROMs, kiosks, and web sites are known as: To implement BMW's new branding campaign, the decision was made to use short digital films and to create a Web site where consumers could view the films. Loop Giveaways are specific to Instagram, although variations can be run on Facebook. A. Which of the following statements about creative boutiques is true? If an advertiser wants a very detailed accounting of how its advertising and promotional monies are being spent and what it is being charged by its ad agency, it is likely to use a(n) _____ compensation system. These firms are small and they cannot have the finance departments and management executives. it gives employees opportunity to develop expertise in servicing a variety of accounts. Which of the following statements is true of the effects of reach and frequency of a media vehicle? Problems associated with a(n) _____ include difficulty of the advertising department to understand the overall marketing strategy for the brand. Why would General Motors switch to an incentive-based compensation system with several of its agencies? C) They have lesser access to creative talent. In the creative community, such agencies are small companies that represent a limited client list and offer highly personalized service. It attracts various others companies who buy space and time with them which they can provide at discounted rates. PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. B) They are headed by a media buying director. The traditional method of compensating ad agencies is through: Agency compensation under the commission system is based on: An advertising agency works with its clients under a traditional commission system compensation arrangement. (p. 87) A(n) _____ is an agency that specializes in and provides only creative services. The agency person who is the focal point of the agency-client relationship is the: The function of gathering, analyzing and interpreting information that is useful in developing advertising is the responsibility of the agency's _____ department. B. Company A used to rely on outside advertising agencies for its advertising needs but since it is a global company, it is now worried that using external agencies may lead to non-consistency of its brand image. Under the departmental system, each of the agency functions is set up as a separate department and is, called on as needed to perform its specialty and serve all of the agency's clients. (L03) 15.Discuss the changing role of account representatives in advertising agencies. Jackson & Morris is an advertising agency that handles each of its clients by assigning individuals from various departments to work together as a team on their accounts. Unique, Stylish, New . During a merger or acquisition of the agency by some other larger agency, the main reason for the discontinuation of the agency-client relationship is: Which of the following statements is true about speculative presentations? This preview shows page 46 - 48 out of 61 pages. The _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel. Which Of The Following Statements About Innovation Is True? _____ are the individuals who conceive the ideas for the ads and write the advertising message. The term "boutique agency" is used in several different ways.In the advertising community, the term is used for an advertising agency that focuses primarily on the creative aspects of developing advertisements. When the client assumes the entire promotional function, it is said to operate: Which of the following is an advantage associated with an in-house advertising agency? Company A helps these companies reach the target market effectively with the message. Which of the following statements is true about the role of top management in the advertising and promotion decision making process? A. it is not possible to improve one’s level of creativity B. creative people are quite eccentric and unconventional in most every aspect of life C. creative people score high in the personality dimension of openness D. creative people engage in convergent thinking when a creative solution is needed The role of the advertising department in a company using a decentralized product management system is to: In a decentralized system of advertising organization, the responsibility of planning, implementing, and controlling the marketing program for an individual brand belongs to the: Individuals who have the responsibility of coordinating efforts of various product or brand managers for a particular product class are known as: A _____ advertising organizational system has the advantages of concentrated managerial attention, rapid response to problems, and increased flexibility. 61. The parts of this structure are called on as needed to perform their particular specialty and serve all of the agency's clients. • Compatible with most home die cutting machines. Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm. Traditionally agencies were compensated through the commission system. This show would focus more on smaller aspects of games and the gaming community. Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional function lies with the: Under a centralized organizational arrangement, which of the following is the advertising manager responsible for? An ad agency that offers its clients a complete range of marketing, communication, and promotion services is known as a(n): AdonDemand, a new advertising agency in San Diego, is offering its clients various services such as marketing, sales promotion, research, promotion, package designing, direct marketing, publicity along with planning, creating, and producing the advertising. As more companies adopt the integrated marketing communications approach to their advertising and promotions. Under the _____ system of compensation, the client agrees to pay the agency a fee based on the costs of its work plus some agreed-on profit margin. It also wants to maintain tighter control over its advertising and promotion activities. A major reason why some companies choose to use an in-house agency is to: Which of the following is an advantage of an in-house agency? Your fashion Defines you . Why might a company choose to use a creative boutique rather than a larger, full-service agency? Lack of long-term objectivity, flexibility, and creativity are a few of the reasons why a company might move away from: A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency to: Which of the following statements about the U.S. advertising agency business is true? A. B. Facilitates quick decision making and strong leadership under crisis situations. _____ calculates the cost per thousand based on the target audience rather than the overall audience. Sketch CB is a Branding and Marketing Agency Located In Jeddah, Saudi Arabia That has being successfully operating for eight years in the industry. It features a gorgeous mustard color with three buttons in the front and some distressing on the bottom! Reading these slogans would help you to come up with a clever and catchy slogan for our own boutique. I’m also fascinated by true crime. Which of the following is true of a creative boutique? We are loving this cardigan! Shop Your Style . Try it, wear it, love it ... which of the following best defines creative strategy? (p. 87) Creative boutiques are agencies that: 62. 61. The _____ department coordinates all phases of production to ensure the proper progression of the advertisement. The _____ is responsible for creating the visual portion of an ad such as layouts and the commercial storyboards. The central goal of productive media planning should be to enhance frequency rather than reach. B. Some agencies prefer, the departmental system because it gives employees the opportunity to develop expertise in servicing, With respect to the types of organizational structures, many advertising agencies prefer the group. In this post, we have gathered a list of 120+ Boutique slogans being used by existing boutiques all over the world for your inspiration. Under which of the following compensation arrangement is the agency compensation tied to their performance? I made edits of my favorite pictures and eventually created a line of cards called #seenonmyrun. D) They lack media, research, and account planning capabilities. The agency places a 30-second spot for one of its clients on an episode of Friends, which costs $500,000. A. The DDB Needham advertising agency receives compensation from its clients based on their sales and market share performance. digital, svg, png, dxf, cut, cutting, file, machine, cricut, silhouette, sublimation, image, clipart, art, illustration, free, discount, download, iron on, wall, sign Creative apprentice achievement in My Universe - Fashion Boutique: Finish your first creation - worth 50 Gamerscore. I was one of a dozen vendors selected to sell… Which of the following is true about the functions of the advertising manager in a centralized system? following creative writing; There are a number of different following creative writing methods of setting a match ablaze and come up with story ideas Creative writing can be immensely rewarding both personally and professionally. 5. Which of the following is true of a creative boutique? In a boutique creative agency, you’re more likely to speak to the people who work on your creative, rather than an account handler who oversees it. Which specialized service would be responsible for promoting and managing the concert a client wants to hold to benefit Habit for Humanity? Which of the following can be stated a responsibility of a brand manager in a decentralized marketing system? it completely avoids the usage of a commission system to compensate ad agencies. Which of the following is true of creative people and thinking? 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