When the aggregate demand … Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. 81. University. c. is mainly intended to emotionally inspire employees and other stakeholders. Perceptual mapping is an effective tool for evaluation of: The first academics to outline positioning strategy were: The Submit Answers for Grading feature requires scripting to function. MCQs Test Bank on Chapter 6. Match weakness with opportunities of the firm, d. Overcome its weakness and reducing threats. 1. b. Do not differ greatly for different size and type of organizations, b. c. It should be coupled with analysis in decision-making. Choosing which organisational objectives to focus on, b. Pull strategy is appropriate when brand recognition has been achieved and customers are actively attempting to purchase a specific product. View Answer Answer: Skimming/Penetrating pricing 3 In marketing research, primary data can be collected through A Observational Method. a. Stormhoek wines went from selling 50,000 cases of wine a year in 2004 to 200,000 cases in 2006. d. they are in a highly fragmented industry. d. Evaluate effectiveness of the strategy implementation process. Research Methodology (MGMT 502) Uploaded by. d. is developed by a firm before the firm develops its vision. Marketing Management Chapter 15. Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. The variables chosen as axes for the map should indicate big differences in how rivals have positioned themselves to compete in the marketplace. d. What businesses are we in and what to do with those businesses? 25. 2.00, b. Political variables have a significant effect on, a. Sandeep• 8 months ago. helpful 23 0. b. it creates a framework for internal communication among personnel. The corporate level is where top management directs: b. its efforts to stabilize recruitment needs, c. overall strategy for the entire organization, a. corporate level, business level, functional level, b. corporate level, business unit level, functional level, c. corporate strategy level, business unit level, functional level, d. corporate strategy level, business level, specialist level. 72. Being alert for opportunities to change work responsibilities, c. Adapting the organisation to a changing external environment, d. Choosing whether to make decisions autocratically or on the basis of participation. Target audiences should perceive communications and associated cues as: Structured, interesting, viable and understandable. University of Delhi. The main levels of organisational strategy are: Integration can be either strategic or tactical? Developing the steps to follow in implementing operational level plans, c. Defining the business and developing a mission, e. Implementing and evaluating the chosen strategy. Two way for the most common best business marketing strategy to implement Pull strategies. Pull strategy c) Blocking strategy d) Integrated strategy . A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. D Differential pricing. Strategic management involves the_______, directing, _______ and controlling of a company’s strategy-related decisions and actions. Detailed, realistic, manageable and measurable. When is a pull strategy appropriate? Which of the following is NOT a major element of the strategic management process? 2013/2014. b. XYZ shall hire only those individuals who have with sufficient educational levels so as to be of benefit to our customers, c. The customers of XYZ shall include global and local consumers of gas and oil products and domestic users of nontoxic chemicals, d. The technologies utilized by XYZ shall focus upon development of alternative sources of gas and oil so as to remain competitive within the industry. 48. Clearly, it can be complex to align supply and demand. d. capital requirements in the industry are high. Which of the following is not a stage of strategy formulation techniques? ANSWER: d) All of the above . a. numerous or equally balanced competitors. A pull strategy is appropriate when . An external analysis enables a firm to determine what the firm. When the term _____ is applied to you as a psychotherapist, it means that you understand and respect the worldviews of culturally diverse clients and develop appropriate intervention strategies and techniques consistent with your clients´ cultur. c. they offer a credible threat of forward integration. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? Does our scheduling strategy still fall on the right place on the push-pull scheduling spectrum? Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. 44. Identify four types of platforms for developing a positioning strategy. Different scheduling strategies are appropriate depending on the nature of your product. Q.14 Which strategy of Michael Porter states that the national home base of an organization with specific factors, create competitive advantage on a global scale. 92. Long-term objectives should be all of the following except: 51. c. delay responding to competitive actions. DAGMAR stands for _________ Advertising _______for __________ Advertising __________. d. it maximizes the effects of adverse conditions and changes. Which strategy is effective when new, but related, products could be offered at highly competitive prices? Strategic management process activate in the sequence of_______, a. Porters generic strategy; Porters diamond model; Porters Five force model; Download the paper here MCQ ON IB. The primary focus of strategic management is: 13. Strategic Management MCQ: Multiple Choice Questions and Answers on Strategic Management, Essays, Research Papers and Articles on Business Management, Strategic Planning Process: 4 Stages | Business Marketing, Strategic Planning Process: 4 Key Benefits | Management, Master Strategy of Firm | Strategic Management, Analysis of Strategic Factors for Company Success | Strategic Management, Reconciliation of Cost and Financial Accounts, Advantages and Disadvantages of Franchising. a. is a statement of a firm’s business in which it intends to compete and the customers which it intends to serve. MCQ: Unit-1: introduction to Operations and Supply Chain management 1. The process of performing an external audit needs to include: a. only top level managers, as it’s a planning function. 99. ADVERTISEMENTS: b. mission . 36. B) when consumers are able to perceive differences between brands . Which of the following defines what business or businesses the firm is in or should be in? Pull Supply Chain. c. one-time costs suppliers incur when selling to a different customer. d. Based on the use of quantitative and qualitative information. 59. c. belief by customers that a product is unique. d. strategy . ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : C) promotional tools used for push strategies but not pull strategies D) promotional tools used for pull strategies but not push strategies E) promotional tools adapted for use in mass marketing Answer: A) communications channels that should be integrated under the concept of integrated marketing communications. Disclaimer 8. Which of the following is not a characteristic of strategic management that makes it different from other types of management? The immediate external environment includes: 58. What type of process would a fertilizer plant be most likely to use a. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Strategy formulation and implementation, c. Strategy implementation and evaluation, d. Strategy formulation, implementation and evaluation, 93. 67. Which of the following is an issue considered in developing corporate strategies? 0 1 Which of the following statements is true? Please sign in or register to post comments. “The perfect search engine would understand exactly what you mean and give back exactly what you want”, this statement is included in the mission statement of an online firm and is showing which one of the following components? Pull Strategy A “pull” selling ... Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Image Guidelines 4. These short solved questions or quizzes are provided by Gkseries. 12. Practice Multiple choice questions which provide the summary of each chapters in the modul... View more. Note that you do not need this feature to use this site. Report a Violation 11. Strategic Management MCQ: Multiple Choice Questions and Answers on Strategic Management. These short objective type questions with answers are very important for Board exams as well as competitive exams. Prohibited Content 3. Effective strategic development at all levels needs to be based on the setting of clear and detailed: Strategic balance considers the relation between: All objectives should be – complete these words. • If you wish to return to an answer previously crossed out, ring the answer you now wish to select. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. c) Conducting research that is of a very high quality. This post covers marketing multiple choice questions with answers and explanation. a. to not respond to competitive actions. Which strategy is appropriate when an organization competes in an industry characterized by rapid technological developments? a. it is difficult to gain access to distribution channels. Brunel University London. Strategic Management MCQ Questions and answers with easy and logical explanations. 46. Firms with few competitive resources are more likely. Top multinational companies like Coca-cola, Intel, Nike and many others employ both push and pull strategies effectively. Special Weapons for Operations Timeliness, b. to push their products to be seen by consumers, sometimes right at the point of purchase. Mainly the province of senior managers, a. remains set in place longer than the mission and objectives, b. generally forms over a period of time as events unfold, c. tends to be formed at the same time the mission is developed and objectives are formulated, d. is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Borgmann & Wegner 2011, 80‐81; Wegner & Minnaert 2012, 20). 2017/2018 All of the following are forces that create high rivalry within an industry EXCEPT. • If you want to change your answer, you must cross out your original answer. Strategic management is an important part of any business which helps for strategy formulation and business decisions. Your browser either does not support scripting or you have turned scripting off. Strategic issues require which level of management decisions? 37. A person who is not related with a business. 41. b. a decision-making activity concerned with a firm’s internal resources, capabilities, and competencies, independent of the conditions in its external environment. A person who is related with a business. 24. Strategic decisions ostensibly commit the firm for, 94. 16. 5. Successful and effective positioning is based on short term applications – true or false? KAPKAL Power’s interested to achieve a 10 percent return on equity (ROE) in their core electric utility, 14 percent ROE on water resource operations, and 15 percent ROE on support businesses. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. Of the following, which one would NOT be considered one of the components of a mission statement? Project c c. Job shop d. Flow shop 2. Strategy-formulation concepts and tools, a. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. In this type of supply chain logistics, inventory is acquired on a need-basis. The type of ERP (Enterprise Resource Planning) system decides whether a firm should go in for the pull or the push type of marketing system. A pull strategy is all about getting the customer to come to you. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives? Strategy formulation, Environmental scanning, Implementation, control and evaluation, c. Environmental scanning, Strategy Implementation, formulation, control and evaluation, d. Strategy formulation, Implementation, control, evaluation, Environmental scanning, 71. Related documents. The product demand as high. Privacy Policy 9. Ans. _____ is financial support of an organization, person, or activity exchange for brand … a. expected retaliation from competitors. This process involves market segmentation, _____, differentiation, and positioning. Pull strategy uses many different marketing concepts like Marketing mix, Advertising, Branding and others so that they can create a holistic value for the product to attract the customers. Which one of the following is not a primary task of strategic managers? A pull strategy is appropriate when • The product demand as high. Continuous flow b. d. one-time costs customers incur when buying from a different supplier. d. It is better than analysis in decision-making. d. It concerns the present direction of the organization. 1, No. b. is an internally-focused affirmation of the organization’s financial, social, and ethical goals. 1. A pull factor is something that would attract someone to move to a particular country. ________________ is the foundation of blue ocean strategy. 15. Multiple Choice Questions. Which of the followings best describes this statement? 89. 20. Which of the following would be considered as part of a Customer Context analysis? “Identifying and evaluating key social, political, economic, technological and competitive trends and events”. 64. What type of process would a fertilizer plant be most likely to use To create paragraphs in your essay response, type

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at the end. Conclusion. c. a process directed by top-management with input from other stakeholders that seeks to achieve above-average returns for investors through effective use of the organization’s resources. 2 An appropriate pricing strategy for a new product to be introduced in the market will be A Average/Marginal cost-plus pricing. a. b) Generating theories through inductive research about social meanings. This set of MCQ questions on stack and queue in data structure includes objective questions on overview of stack and its implementation. What is a push factor? b. as many managers and employees as possible. 22. Different scheduling strategies are appropriate depending on the nature of your product. 78. b. economies of scale in the industry are high. Account Disable 12. When push strategy is implemented with a … Marketing MCQ Marketing Management Chapter 15 Using the push strategy is most appropriate when _____. _____ is increasing Leadership rapidly: A. A. Best SOA Objective type Questions and Answers. Pull Strategy With Pull strategies, marketing efforts are ultimately directed at the consumer or end user and are loaded with a lot of promotional offers to support the campaign such as; contests, coupons, free samples etc. Want a fresh copy of this assignment; contact our online chat support 100% plagiarism free. e. it gives a degree of discipline and formality to the management of a business. It is _____________. MCQ, variation of the merge function, mergesort, quicksort, Answer the questions, union-find data structure. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? What are the means by which long-term objectives will be achieved? Course. 57. Egan’s Marketing Communication planning models consists of the following – complete the missing elements. Which of the following is an element of a firm’s remote external environment? Project c c. Job shop d. Flow shop 2. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Which of the following activities are pre requisites for successful positioning? 68. Quiz 1. Large-scale, future-oriented plans, for interacting with the competitive environment to achieve company objectives refers to its. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. It also includes MCQ questions about algorithms for push and pop, various stack implementation arrays on stack and queue in data structure. When undertaking customer targeting, options to be recommended are based on which of the following criteria? Long-term objectives should be all of the following except: 88. Marketing Management (C10) Uploaded by. 17. The fundamental purpose of an organization’s mission statement is to . Here we have given Strategic Management MCQ with Answers. Using the push strategy is most appropriate when _____. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. 61. Remember: A push factor is something that would compel someone to leave their homeland. Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. What is a Pull Marketing Strategy? Leadership MCQs Multiple Choice Questions 1. a. create a good human relations … A pull strategy aims to establish a brand following and gather people toward your products and services. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. 98. Strategy can be applied at which of the following levels? Multiple Choice Question Test Bank _____ MCQ Test 2 This MCQ test contains 13 questions covering the specification ... • For each answer, completely fill in the circle alongside the appropriate answer(s). External assessment is performed in which of the strategic management phase? Because of this, the answer choices will NOT appear in a different order each time the page is loaded, though that is mentioned below. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ? 41. “To improve economic strength of society and function as a good corporate citizen on a local, state, and national basis in all countries in which we do business”. A pull strategy is a type of marketing and advertising. When is a pull strategy appropriate? Strategic decisions are based on what managers_____________, rather than on what they__________. Which individuals are most responsible for the success and failure of an organization? Forecasting tools can be broadly categorized into two groups. Which statement best describes intuition? adarsh kumar. 6. C Product-line pricing. 138 European Journal of Science and Mathematics Education Vol. In this Morningscore article, we explore those two terms and how implementing each of them will benefit your company. 74. Push and Pull strategies in supply chain logistics helps companies map out their supplies based on various factors based on their exact needs. A price set by the firm higher than its rivals, c. A declining market share, poor product quality and few sales in market, d. Lower revenues and profit margin and narrow product line than the market leader. However not many know that there a few strategies that can be employed when taking such multiple choice question tests or MCQ tests. a. 1. a. Clearly, it can be complex to align supply and demand. At the start of any set of multiple choice questions is … b. respond quickly to competitive actions. Which strategy is appropriate when an organization competes in an industry characterized by rapid technological developments? d) All of the above. The qualitative research strategy places a value on: a) Using numbers, measurements and statistical techniques. c. it encourages a favorable attitude toward change. b. Your browser either does not support scripting or you have turned scripting off. Attractiveness of the market offering depends on: a) Value-based prices b) Product features and quality c) Services mix and quality d) All of the above View Answer / Hide Answer. B) Product development. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. The vision and mission statement can often be found. a. To create paragraphs in your essay response, type

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at the end. Which group would be classified as a stakeholder? Product extensions B. A) market targeting B) marketing implementation C) supply-chain analysis D) price discrimination E) market diversification Serve as guidelines for action, directing and channeling efforts and activities of organization members, c. Are not important for employee motivation and identification, d. Do not provide a basis for organizational design, d. Should be confidential and not to be communicated throughout the organization. However, by determining the right strategy, measuring it with an operating system, and adjusting as necessary to variances, you can increase your efficiencies and boost your bottom line. Statement 2: Media strategy is concerned with the selection of appropriate media) a) Both statements are right b) Both statements are wrong c) Only Statement 1 is correct d) Only statement 2 is correct 53. 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