Products like Chayavanprash and Zandu Kesari are mostly targeted at ______ and ______. Just click on the links to the left. Ans. Ans. Consumer Behavior MCQ Opinion leaders have enduring involvement with the products they opine well. Awareness set, inept set and inert set are all part of evoked set. Aryan buys a ball so that he can play cricket. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. Ans. World’s Largest Collection of Essays! Mobile phones come in the category of __________innovations. ADVERTISEMENTS: (iii) … Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. Ans. MCQ Questions for Class 12 Economics with Answers were prepared based on the latest exam pattern. Ans. Consumer Behaviour Multiple choice Questions(Part B) Lesson 7 of 7 • 1 upvotes • 10:14 mins. … Situational influence, 62. Tribal groups normally have different living styles than other people. Overview (Marketing management topics) 5:11 mins. (True/False) ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. Relative advantage, 51. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. Ans. 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. Publish your original essays now. This is called sub-cultural ______. False, 17. Evoked, 69. Trial, 53. This is known as consumer socialisation of children. Ans. 2.2.2 The origin and importance of consumer behaviour . Disclaimer Copyright. Lower, 34. Ans. This decision is based on the _______ situation. In matriarchal families, the male members are usually dominant in purchase situations. So, Avinash decides to buy it. This is a __________ of Anand’s college. Privacy Policy3. (True/False) Non-marketer, 39. correct incorrect. Ans. Utilitarian, 45. Social, 47. cultural, social, personal, psychological. The marketers provide the consumers with a lot of brand information that acts as ____ stimuli. Ans. The countries with low context cultures place more value on interpersonal contacts and associations. Assess what consumer behavior is. Pepsodent ads that show ill effects of using other toothpaste exert __________ influence. High-involvement, 67. Ans. Get help with your Consumer behavior homework. The solved questions answers in this Test: Theory Of Consumer Behaviour- 1 quiz give you a good mix of easy questions and tough questions. Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. constitute_________ tradition. Content Guidelines 2. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. Negotiated, 14. Ans. a. False, 54. Conspicuous, 37. Just Exam provide a platform to all students who want to make practice for various subject online. (True/False) Ans. (True/False) Ans. This site uses Akismet to reduce spam. Early adopter, 61. Norm, 42. True, 29. Ans. This contains 20 Multiple Choice Questions for UPSC Test: Theory Of Consumer Behaviour - 2 (mcq) to study with solutions a complete question bank. Ans. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. cultural, organizational, personal, psychological. She may be put under the category of __________ woman. OTHER SETS BY THIS CREATOR. Innovator, 60. L’Oreal uses Aishwarya Rai as a __________ referent. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. Consumer interest c. Consumer attitude d. Consumer perception (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export KatelynSlawson. ___________ refers to the degree to which the innovation is consistent with the individual’s and group’s needs and beliefs. Symbolic, 46. Different food items are popular in different parts of India. Which of the following would be the best illustration of a subculture? correct incorrect. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Teenage children seek more information from their peer group than parents. Your email address will not be published. False, 27. Theory of Consumer Behaviour. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. This is called sub-cultural _____. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. Parents teach their children about the assumed behaviour in the marketplace. Ans. Deodorant ads lay emphasis on __________ approval. Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use and disposal of goods and services, together with the consumer's emotional, mental and behavioural replies that herald or follow these activities. The process of searching for the best product to satisfy a need. Before publishing your Essay on this site, please read the following pages: 1. Sheena does not want to work but works to second her husband’s income. Symbolic aspiration, 41. In high-involvement purchases, word-of-mouth is less likely to influence others. Ans. "The study of human population in context of gender, race and occupation is called" Multiple Choice Questions (MCQ) on consumer markets and buyer behavior with choices the cultural environment, the demographic environment, the economic environment, and the natural environment for business management classes online. Ans. Your email address will not be published. False, 19. Nicosia model is also known as the conflict model. 7 lessons • 1h 14m . Print media is considered a _____ medium where consumers get information in an active manner. Consumption, 64. Fixed office working hours represent a semi-chronic time perspective. 1. Save. True, 33. Here __________ function plays a role. Anil belongs to the upper class and he has just bought a Ferrari to show it off. Consumption, 63. Ans. Normative influence is also referred to as __________ influence. False, 31. Status, 20. Ans. Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. Ans. Symbolic, 68. Ans. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. Instrumentalism, 7. Ans. Income is the sole factor influencing family decision-making. Ans. Modernity, adjustability, adaptability etc. He is a/an ________. Ans. Ans. Full nest I include young married couples with a child under the age of six. (True/False) Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. Ans. reference group influence. Share (English)CBSC UGC NET Marketing Management MCQS. Kids, older people, 11. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. (True/False) False, 23. (True/False) Ans. (True/False) Trapped working, 12. none of the above. We have provided Theory of Consumer Behaviour Class 12 Economics MCQs Questions with Answers to help students understand the … Consumer behaviour focuses specifically on the a) Initiator b) User c) Buyer d) Decider Ans. Ans. (True/False) Ans. False, 55. Ans. Britannia has introduced eggless cakes for vegetarians. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. Reena Jodhwani. Introduction to marketing MCQ(Part A) Regulatory Policy Ans. According to Engel et al. Exclusion, 8. ________ are identified with the introductory phase of the product life cycle. Consumer behavior - Marketing aptitude questions Q1. Regional, 10. (True/False) This is the _______ barrier. This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. Social legitimacy of aspiration, 15. Chapter 2 Multiple-Choice Questions. The other individuals present during a purchase or consumption are referred to as ______. Karan buys a cellphone on the day of its launch. Ans. Ans. correct incorrect. Click on the “view answer” button to check the right answer. This type of consumption is referred to a _________ consumption. People in the north celebrate Diwali and people in the south celebrate Onam. _______ are most likely to be opinion leaders and influence others. Consumer Behavior. (True/False) The movie benefited from Charan’s word-of-mouth communication. Learn how your comment data is processed. Marketers begin to use price appeals and sales promotions in the ___________ stage. (a) Explain the peripheral route to persuasion and discuss the ways in which marketers can influence low-effort consumer attitudes. Anand’s college football team has to compulsorily wear college sports gear while playing. Ans. Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA Ans. (True/False) (True/False) True, 30. Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. Ans. False, 25. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. False, 70. Technology, 13. True, 22. Ans. Ans. Innovators, 48. True, 32. perceptual influence. (True/False) True, 56. Ans. TOS4. Homogeneity, 9. This reflects the _________ in cultural change. Consumer interes t c. Consumer attitude d. Consumer perception Answer: B 3. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. Ans. Ans. Ans. (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. The group of favourite actors constitute Manoj’s __________ group. Compatibility, 50. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a _____ as Ans. Chapter - Theory of Consumer Behaviour. This activity contains 20 questions. This relates to the ___________ factor. Mdong5. ... With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. As far as products like mobiles are considered, parents are likely to have more knowledge than teenage children. Ans. Ans. Check the below NCERT MCQ Questions for Class 12 Economics Chapter 2 Theory of Consumer Behaviour with Answers Pdf free download. Ans. Answers to Economics MCQs are available at the end of the last question. Welcome to Shareyouressays.com! Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. One seeks the help of an opinion leader when one’s involvement in the purchase is high. False, 57. Anticipatory aspiration, 40. Consumer behavior focuses on how consumers make decisions to purchase products. (True/False) We prepare this platform on the base of CBSE. ____________ stage comes just before the adoption stage in the adoption process. Foreign companies need to study the culture and subculture of various countries they wish to enter. So, Avinash decides to buy it. Ans. This senior management group is Geeta’s ______ group. Physical characteristics, 65. 1. (True/False) Participation of members from royal families in reality dance shows on television is an acceptable occurrence today. This relates to __________ materialism. Get certified now! In a non-traditional household cycle, a young married couple with children, along with middle-aged divorced parents belong to sequence I. False, 18. Dynamically continuous, 59. (True/False) Marketers have to constantly keep a track of cultural changes because the culture is not shared. Continuous, 58. iPod is an example of __________ innovation. Marketers are less likely to target the __________ class. Ans. Multiple Choice Questions that test your knowledge and let you revise each chapter. _________ of a service like a restaurant is more important than the actual service provided. Charan saw a movie and suggested to his friend to watch it too. Marketing 2500 Final 62 Terms. True, 26. Manoj drinks a particular brand of soft drink because his favourite actor endorses it. Farrago. Share Your Essays.com is the home of thousands of essays published by experts like you! Ans. Ans. Joint decisions are more likely to be made in the later stages of the family life cycle. Ans. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. Ans. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. Roehampton University Examination 2010/2011 Module Title: Consumer Behaviour Module Code: BUS020N561Y Time Allowed: 2 hours Type of paper: Unseen Assessment Period: Spring 2011 Student Number: _____ Dictionaries International students whose first language is not English may use a standard translational dictionary. Utilitarian, 36. Ans. Article shared by (a) The desire to have a … Comparative, 44. Ans. Multiple Choice Questions. Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Also explore over 9 similar quizzes in this category. Group, 38. Multiple Choice Questions Q.1. Maturity, 49. Kanta took the advice of her computer teacher before buying a PC. The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. Consumer behavior b. (True/False) 2. _______ are temporary conditions or settings that occur in the environment at a specific time and place. Consumer interest c. consumer attitude d. consumer perception answer: B 3 assumed Behaviour in purchase... A platform to help consumer behaviour mcq review the key terms used within the textbook and the... Tribal groups normally have different living styles than other people to be opinion have. Family life cycle to hundreds of consumer Behaviour Multiple Choice question and Answers for Grading to. 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Choices and traits prepare this platform on the base of CBSE of anand ’ s needs and beliefs and behaviours! All part of the product life cycle a situation in which consumer purchases are unplanned is known as_____ ( )... ) Lesson 7 of 7 • 1 upvotes • 10:14 mins hundreds of consumer behavior MCQ behavior! Wider personal space culture would consider other people with low context cultures place more value on contacts. Introduction of Kellogg ’ s college help of an individual in society as perceived by others joint... 482 - chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 terms Impleminting. Behavior focuses on how consumers make decisions to purchase products of two more. Answer Questions try the Multiple Choice Questions below to test your knowledge of this chapter introduces the study consumer! A specific time and place published by experts like you s and group ’ and... Relatives could be considered a/an: impersonal influence 29 terms I ) want, ( )... The focus of consumer Behaviour MCQs if you like please share on social media consumer durables vehicles.: 1 his friend to watch it too likely to influence others Special K, a married. Ferrari to show it off than the actual service provided your Essay on this site please. Sharing common values and beliefs of various countries they wish to enter discuss anything and about! In reality dance shows on television is an acceptable occurrence today an active manner perceive innovation as in. Countries they wish to enter the psychological factors influencing consumer behavior MCQ consumer behavior: Meeting Changes and 29! Become the marketing manager in a company but she wants to become the marketing manager in a company she...: 1 online platform to help you review the consumer behaviour mcq terms used within the textbook and understand jargon. 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